Sales Force Productivity Conference

16-18 October | Atlanta | Ritz-Carlton Buckhead

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Or make a hotel reservation

SFPC2017 Exhibitor Resources

This page provides basic information important for all conference sponsors. Not yet a sponsor? Learn more about sponsorship here.

Conference Location

Atlanta Ritz-Carlton Buckhead
3434 Peachtree Road NE
Atlanta, GA 30326
Main number: +1 (404) 237-2700
Google Maps:

Exhibition Timeline 

Conference and Exhibition
10:00 a.m. Monday 16 October to 2:00 p.m. Wednesday 18 October
Exhibitor Setup
Begins at 8:00 a.m. on Monday 16 October
Most Active Exhibition Times
Specific breaks reserved for networking are shown on the conference event schedule here.
Exhibitor Tear-Down
Exhibition ends 2:00 p.m. Wednesday 18 October. Exhibitors may begin tear down no earlier than this time.

Important Contacts

Atlanta Ritz-Carlton Buckhead

Administrative or logistical assistance: Anna Caterbone, (404) 240-­7059
Audio/Visual: Clinton Tyler-Martin, (404) 632-3934
Room reservation issues: Jason Antoine, (404) 495-2653

Sales Management Association (404) 963-7992

Bob Kelly
Nadeem Ali
Sujin Headrick


Conference Sponsor Checklist

Use our sponsor form for many of these checklist items.

1. Register attendees from your firm for the conference.

The Sales Management Association will send you confirmation of all registered parties from your company, and will confirm directly by email with each registrant. Feel free to check in with us at any time to ensure all in your party are properly registered. Contact Nadeem Ali at

2. Reserve hotel rooms for your attendees.

We’ve negotiated an excellent rate of US$199.00 before taxes and fees. Click here to make reservations for your attendees.

3. Get your exhibit approved (If you’re using something besides the six-foot table we provide).

Sponsors are provided a table for exhibition purposes, six feet in length. If you are considering something different, such as a booth structure, or something that may not fit in the space occupied by the table, let us know by using the the sponsor form.

4. Submit your exhibit location selections.

Sponsors may select their preferred exhibition location. To do so, view the exhibition floor plan and available spaces, then select and submit your preferred space(s) using the sponsor form.

5. Order Internet, electrical, telecom, and audio/visual service:

Each exhibitor will be given a six-foot draped table, two chairs, access to a standard wall socket for electricity, a wastebasket, and a wireless Internet connection.

You may have additional requirements and may want to order additional services from the hotel. Use the sponsor form to reserve items in advance, and make sure the hotel has a pre-authorized credit card on file for you (important for unexpected day-of-event needs). The hotel must receive equipment reservations 15 days in advance in order to guarantee availability.

6. Promote your involvement.

Make the most of your sponsorship investment by promoting your company’s involvement. Your help is greatly appreciated and will contribute to our efforts to get the word out!

Tweet to your followers and update your LinkedIn status. We’re using the hash tag “#SFPC2017” and a short URL for the conference site is Here are a few sample updates:

  • “We’re presenting at Sales Force Productivity Conference! #SFPC2017
  • “I’m looking forward to presenting with The Sales Management Association at Sales Force Productivity Conference 2017. Join me there 16-18 Oct.

Add mention of the conference in your email signature. We’ve created a few buttons and banners for this purpose here.

Post the event on your website. Our media page has all the logos and copy you need here.

7. Make shipping arrangements for things you’d like to ship to or from the conference.

Due to limited storage at the hotel, packages should arrive no earlier than 12 October 2017. Make sure to include the specific information below on your shipping label. Please ensure you have tracking numbers for packages.

Exhibiting Company Name and Table Number
Ref: Sales Force Productivity Conference 2017, 16-18 Oct
c/o The Ritz-Carlton-Buckhead
3434 Peachtree Road NE
Atlanta, GA 30326
+1 (404) 237-2700

The hotel charges a nominal handling fee for the sixth and subsequent package you ship. (The first five packages are received at no cost, as long as each weighs less than 20 pounds.)

Package Handling and Delivery Fees

The credit card information you submit using the sponsor form will be used to process payment of package handling and delivery fees. These are based on the number of shipped boxes and/or their weight.

  • The first five boxes under 20 pounds each are handled without charge.
  • Each additional box incurs a $5.00 handling fee.
  • Boxes over 20 pounds are charged at $10.00 each.
  • Pallets incur a $25.00 handling fee each.

Loading Dock

Notify Anna Caterbone at, who can coordinate your use of the loading dock. Large equipment must be loaded and unloaded at the loading dock. After unloading your equipment, please promptly park your automobile (cars left unattended on the loading dock will be towed). The hotel strongly advises against loading equipment in through the hotel’s public areas. All banquet rooms have a service entrance, which should be used at all times.

The loading dock is located on Buckhead Loop Road, under the Overpass, across from Phipps Plaza Mall.

Claiming packages upon arrival

Sponsors may claim shipments at the hotel concierge desk in the lobby. At setup, the hotel will bring packages labeled with a table number to each respective sponsor table. If you are unable to locate shipments, alert Anna Caterbone at, who will create a request with the Conference Concierge team.

Ship packages back home after the conference

The Conference Concierge will go to each booth to assist with return shipping. Alternately, sponsors may contact the lobby Concierge Desk.

View the Exhibition Space

We've taken some video of the exhibition space to give you an idea of what to expect.

meet some of our sponsors

Sponsorship opportunites are now available for The Sales Management Association's Sales Force
Productivity Conference - Click here for complete sponsor list

Drop Us A Line

Hotel Info

The Ritz-Carlton Buckhead
3434 Peachtree Road NE
Atlanta, Georgia 30326 

Tel. +1 (404) 237-2700

Make a hotel reservation


+1 (404) 963-7992

Become A Sponsor

Download a 2017 Conference
Sponsors' Prospectus

Click Here to Download