Sales Force Productivity Conference

23-25 October 2019 | Atlanta | Ritz-Carlton Atlanta

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CASE STUDY – Putting Culture at the Center of a Sales Force Reorganization at Boehringer Ingelheim Animal Health

10:35 a.m. to 11:25 a.m.

WED 17 OCT 2018

Grand Ballroom

session information

After joining forces with Merial in 2017, Boehringer Ingelheim’s Animal Health sales organization doubled in size, combining a diverse set of animal health products, customers, and sales resources on a global scale. This presentation highlights the key elements of BI’s ongoing integration in the US, including its efforts to retool sales methodology, CRM, incentives, and its coaching platform. Special emphasis is given to the role of culture, which BI has made a centerpiece of its integration strategy.


Andy Williams

Director, Head of Training & Sales Excellence

Boehringer Ingelheim Animal Health

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The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

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