Sales Force Productivity Conference

23-25 October 2019 | Atlanta | Ritz-Carlton Atlanta

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KEYNOTE – Preparing for Sales Force Change

8:15 a.m. to 9:00 a.m.

THU 24 Oct


session information

Sales Management Association finds that over the next 36 months, 9 of 10 sales forces will attempt to change in significant ways – in strategy, organization structure, customer segments targeted, sales methodology, or in the very way salespeople create and deliver customer value. Yet today only 41% of sales forces implement change effectively, suggesting that half of all firms’ efforts to adapt their sales organizations will fail.

The same research finds that sales forces whose planning efforts proactively identify and anticipate change enjoy substantial advantages over other firms in change implementation effectiveness and sales productivity. This keynote addresses the planning capabilities essential to anticipating change requirements and implementing change effectively.

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Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

Hotel Info

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