Sales Force Productivity Conference

23-25 October 2019 | Atlanta | Ritz-Carlton Atlanta

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KEYNOTE – Rethinking Sales Learning and Development

9:40 a.m. to 10:20 a.m.

THU 24 Oct


session information

The Sales Management Association’s research shows large sales organizations undergo wholesale, transformative change every three years, on average. Of these changes, often the most necessary (and the most disruptive) are changes to sales jobs. Recasting sales roles allows firms to recalibrate customer coverage, react to changing buyer demands, and to reallocate selling expense.

This session examines why, when, and how sales organizations should implement sales job restructuring. It features case study examples, useful frameworks and decision models, and best practices related to change implementation.

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Sponsorship opportunites are now available for The Sales Management Association's Sales Force
Productivity Conference - Click here for complete sponsor list

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Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

Hotel Info

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