Sales Force Productivity Conference

23-25 October 2019 | Atlanta | Ritz-Carlton Atlanta

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PANEL — Conducting the Symphony: Implementing a Coordinated Approach to Sales Planning

10:45 a.m. to 11:35 a.m.

TUE 16 OCT 2018

Grand Ballroom

session information

Sales planning can feel like conducting a symphony — it requires coordination, precise timing, and the integration of disparate parts into a harmonious whole. When done effectively, sales planning allows sales forces to mobilize effort at all levels of the organization and execute complex strategies.

This session examines the essential elements of effective sales planning, including aligning planning efforts with go to market strategy, distributing performance objectives, and cascading top-down and bottoms-up forecasting efforts.


Ashwin Iyer

Senior Director, Business Transformation


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Hunter James

Senior Director


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meet some of this year's sponsors

Sponsorship opportunites are now available for The Sales Management Association's Sales Force
Productivity Conference - Click here for complete sponsor list

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Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

Hotel Info

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