Sales Force Productivity Conference

23-25 October 2019 | Atlanta | Ritz-Carlton Atlanta

Register Now

PANEL – Understanding and Managing Sales Force Culture

2:45 p.m. to 3:45 p.m.

THU 24 Oct

Plaza Ballroom

session information

Many sales forces have deeply embedded cultures that forcefully influence salesperson behavior. Yet management often overlooks the importance of culture when considering how to change, adapt, and develop the sales organization. In this panel discussion we consider the most important elements of sales organization culture, how they influence salesperson behavior and mindset, and how to harness culture to drive positive change management initiatives affecting the sales force.


Loren Waldo

Senior Manager, Sales Support

Gulfstream Aerospace Corporation

More Information

Matthew Pritchard

Co-Site Lead, Google Atlanta and Head of Industry, Retail


More Information

Tina Reese

Executive Director, Sales and Relationship Management

JPMorgan Chase and Company

More Information

meet some of this year's sponsors

Sponsorship opportunites are now available for The Sales Management Association's Sales Force
Productivity Conference - Click here for complete sponsor list

Drop Us A Line

Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

Hotel Info

Become A Sponsor

Download a 2019 Conference
Sponsors' Prospectus

Click Here to Download