Sales Force Productivity Conference

23-25 October 2019 | Atlanta | Ritz-Carlton Atlanta

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KEYNOTE – Rebooting Sales Operations

9:35 a.m. to 10:05 a.m.

Fri 25 Oct


session information

Sales operations’ typical responsibilities are wide ranging, from the strategic to the tactical, from the mission critical to the mundane. The Sales Management Association’s research on sales operations practices suggest balancing this unwieldy mix is sales ops’ biggest challenge. In meeting that challenge, sales ops too often doubles down on its tactical responsibilities, while losing strategic focus. And while this may keep the trains running on time, it does so at tremendous cost to sales ops’ practitioners standing in the organization, while compromising their ability to deliver long term value.

This panel addresses specific approaches for addressing this central, existential dilemma for sales ops. Topics discussed include how to establish (or reestablish) sales ops’ strategic charter, techniques for improving sales ops’ standing with peer functions, and a review of essential sales ops competencies, both core and emerging, considered vital for high-performing practitioners.

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Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

Hotel Info

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