Sales Force Productivity Conference

23-25 October 2019 | Atlanta | Ritz-Carlton Atlanta

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SYMPOSIUM on Sales Organization Learning and Development: Research and Insights on Emerging Practice

3:45 p.m. to 5:30 p.m.

WED 23 Oct

Plaza Ballroom

session information

Sales organizations are increasing their spending on sales training and other learning and development investments for salespeople. Much of this increased investment will take the form of non-traditional training content delivery. In fact, technology is remaking sales training delivery, just as it is remaking the nature of many sales jobs and selling roles. 

This session reviews recent research on emerging forms of sales learning and development and the implications of making greater use of virtual and digital learning modalities. A follow-on panel discussion includes comment from leading practitioners on their own firms’ efforts to embrace new ways of developing salespeople.


Adrian Voorkamp

Director, Learning Deployment - Americas

Johnson Controls

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Damian Ferguson

Sales Training Manager


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Michael Ahearne

Professor, C.T. Bauer Chair in Marketing and Research & Director, Sales Excellence Institute

University of Houston

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Sponsorship opportunites are now available for The Sales Management Association's Sales Force
Productivity Conference - Click here for complete sponsor list

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Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

Hotel Info

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