Sales Force Productivity Conference

23-25 October 2019 | Atlanta | Ritz-Carlton Atlanta

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KEYNOTE – The Changing Role of First Line Sales Managers

1:20 p.m. to 2:20 p.m.

THU 24 Oct

Grand Ballroom

session information

First line sales managers (FLSMs) are critical to the sales organization’s success. Yet in many firms the FLSM role is inadequately resourced, poorly supported, even under appreciated. This presentation explores the characteristics of effective FLSMs, and in a follow-on panel discussion considers several questions central to FLSM effectiveness. These include:

  • What role should FLSMs play?
  • What attributes are important in new FLSMs?
  • How is the FLSM role poised to change in the future?


Bob Kelly

Bob Kelly Sales Management Association Chairman


Sales Management Association

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Jason Jordan

Management Consultant

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Noel Capon

R.C. Kopf Professor of International Marketing

Columbia Business School

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Sponsorship opportunites are now available for The Sales Management Association's Sales Force
Productivity Conference - Click here for complete sponsor list

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Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

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