Sales Force Productivity Conference

23-25 October 2019 | Atlanta | Ritz-Carlton Atlanta

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WORKSHOP – Building a Sustainable Sales Enablement Strategy

10:35 a.m. to 11:25 a.m.

WED 17 OCT 2018

Plaza Ballroom

session information

Sales enablement initiatives are often plagued with failure due to unclear objectives, misaligned stakeholders, or poor communication. These failures compromise the sales organization’s overall effectiveness, as sales enablement is crucial to meeting sales growth objectives.

This session details a model for ensuring the sustainable success of sales enablement initiatives and focuses on a three step framework that secures the right buy-in, the most important success metrics, and the right balance between long term and short term objectives. The session also addresses pitfalls common to underachieving enablement initiatives, while offering expert guidance on how to avoid them.


John Calcio

Vice President of Sales


More Information

meet some of this year's sponsors

Sponsorship opportunites are now available for The Sales Management Association's Sales Force
Productivity Conference - Click here for complete sponsor list

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Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

Hotel Info

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