Sales Force Productivity Conference

23-25 October 2019 | Atlanta | Ritz-Carlton Atlanta

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WORKSHOP – Quantifying Sales Learning Investments’ Business Impact

10:45 a.m. to 11:35 a.m.

TUE 16 OCT 2018

Plaza Ballroom

session information

Sales organizations struggle to quantify sales training’s impact. As a result, learning investments are often the first area cut in a downturn, and the most difficult to secure budget for.

New Sales Management Association research suggests how increased training investments can enhance sales force engagement, retention, onboarding effectiveness in quantifiable ways. This session focuses on building a compelling business case for justifying training investments. It features a case study on sales enablement initiative, and helpful frameworks for assessing improvement opportunities and measuring impact.


Ashley Philipps

Manager of Enablement


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Bob Kelly

Bob Kelly Sales Management Association Chairman


Sales Management Association

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meet some of this year's sponsors

Sponsorship opportunites are now available for The Sales Management Association's Sales Force
Productivity Conference - Click here for complete sponsor list

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Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

Hotel Info

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Sponsors' Prospectus

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