Sales Force Productivity Conference

23-25 October 2019 | Atlanta | Ritz-Carlton Atlanta

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WORKSHOP – Values and Integrity: Killer Apps Many Companies Overlook in Equipping Sales Organizations

2:45 p.m. to 3:45 p.m.

THU 24 Oct

Grand Ballroom

session information

What sort of culture are you building in your sales team that’s going to help make 2020 better than 2019? In the rush to embrace everything changing about the sales profession, it’s easy to lose focus on enduring qualities that have always been true of great salespeople. These include the ability to engender buyers’ trust, and to build long term relationships. These qualities are rooted in the personal and corporate values your customers perceive in sellers and the firms they represent.

The evidence is in – sales organizations with strong values-based cultures wield competitive advantages in the marketplace. Their customer relationships are longer lasting, they achieve higher profitability per customer and they compete more favorably for talent, especially for younger workers more often purpose-driven in evaluating potential employers than older generations. By putting values at the center of their sales processes, they generate strong tailwinds that push sellers to greater levels of motivation and achievement drive.

In this workshop the presenters will walk you step-by-step through how you can establish a more values-based culture that can be a compelling foundation for elevating passion, drive and revenues.


Bruce Wedderburn

Chief Sales Officer

Integrity Solutions

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Mike Esterday

Partner and CEO

Integrity Solutions

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meet some of this year's sponsors

Sponsorship opportunites are now available for The Sales Management Association's Sales Force
Productivity Conference - Click here for complete sponsor list

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Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

Hotel Info

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Sponsors' Prospectus

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