Sales Force Productivity Conference

23-25 October 2019 | Atlanta | Ritz-Carlton Atlanta

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WORKSHOP – Values and Integrity: Killer Apps Many Companies Overlook in Equipping Sales Organizations

1:50 p.m. to 2:50 p.m.

THU 24 Oct


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In the rush to embrace everything changing about the sales profession, it’s easy to lose focus on enduring qualities that have always been true of great salespeople. These include the ability to engender buyers’ trust, and to build long term relationships. These qualities are rooted in the personal and corporate values buyers perceive in sellers and the firms they represent.

In fact, sales organizations with strong values-based cultures wield considerable advantages in the marketplace. Their customer relationships are longer lasting, and they compete more favorably for talent, especially for younger workers more often purpose-driven in evaluating potential employers than older generations. By putting values at the center of their sales processes, they generate strong tailwinds that push sellers to greater levels of motivation and achievement drive. They also inoculate their organizations and brands against ethical lapses, which can hobble organizations of any size, no matter how successful or high performing.

In this workshop presenters focus on building a case for elevating values as a competitive advantage for the sales organization. They explain the benefits of values-based sales cultures, as well as how they are established, nurtured, and maintained in great sales forces.


Bruce Wedderburn

Chief Sales Officer

Integrity Solutions

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Mike Esterday

Partner and CEO

Integrity Solutions

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Sponsorship opportunites are now available for The Sales Management Association's Sales Force
Productivity Conference - Click here for complete sponsor list

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Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

Hotel Info

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