Liran Edelist is president of Jedox, a global provider of enterprise performance management solutions. He has over 20 years’ experience with financial and strategic planning technologies in both public and private sectors. He previously served as the firm’s vice president of consulting. Before joining Jedox he worked in industry and as an educator, including as an adjunct professor in the MBA program at Israel’s Bar-Ilan University, where he also earned a PhD in business administration.
Operating in change intensive environments even before COVID-19, sales forces have had to react to heightened uncertainty in demand, product supply, and customer access since the pandemic’s onset. In trying to adapt, many have been hobbled by one thing that hasn’t changed much: sales planning.