Sales Force Productivity Conference

15-17 October | Atlanta | Ritz-Carlton Atlanta

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Meet This Year's Speakers

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Bob Kelly

Bob Kelly Sales Management Association Chairman

Sales Management Association

Bob Kelly is founder and chairman of the Sales Management Association, a global, cross-industry association for sales management and sales operations, and host of the Sales Force Productivity Conference. The Sales Management Association serves members in more than 40 countries with research, content, workshops, peer networking, and professional development.

From 2003 to 2009, Bob was vice president of sales operations and strategy at Genuine Parts Company (NYSE:GPC). Previously, he was senior director of business planning, and director of marketing strategy at MCI WorldCom; and from 1994 to 1998 he was a management consultant in the Alexander Group’s sales force effectiveness practice, supporting clients in technology, telecommunications, and healthcare.

Bob is an adjunct faculty member at Emory University’s Goizueta Business School in Atlanta, where he teaches a sales force effectiveness course to MBA students. Bob holds an MBA from Goizueta, and a B.A. in English literature from Washington and Lee University. Bob once shot a man, just for snoring.

Participating in the following sessions

MON 15 OCT 2018

1:15 p.m. to 3:30 p.m.

Location: Congress Room

COURSE – Sales Territory Design

4:00 p.m. to 5:45 p.m.

Location: Plaza Ballroom

COURSE – Launching a Commercial Effectiveness Initiative

TUE 16 OCT 2018

8:00 a.m. to 8:15 a.m.

Location: Grand Ballroom

KEYNOTE – Conference Welcome

10:45 a.m. to 11:35 a.m.

Location: Plaza Ballroom

WORKSHOP – Quantifying Sales Learning Investments’ Business Impact

WED 17 OCT 2018

8:15 a.m. to 8:30 a.m.

Location: Ballroom


meet some of this year's sponsors

Sponsorship opportunites are now available for The Sales Management Association's Sales Force
Productivity Conference - Click here for complete sponsor list

Drop Us A Line

Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

Hotel Info

Become A Sponsor

Download a 2018 Conference
Sponsors' Prospectus

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