Sales Force Productivity Conference

15-17 October | Atlanta | Ritz-Carlton Atlanta

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Meet This Year's Speakers

 Check back regularly for 2018 Conference Speaker Updates

Sandy Jap

Goizueta Business School, Emory University

Sandy Jap is the author of Partnering with the Frenemy, a book on the dark side of business relationships and A Field Guide to Channel Strategy, a how-to book on going to market strategy. She is the Sarah Beth Brown endowed Professor of Marketing at the Goizueta Business School at Emory University and has published widely across the top academic journals in marketing and management science. In 2010 she co-launched the Marketing Analytics Center.

She is a former faculty member at the MIT Sloan School of Management and the Wharton School. She is an expert on business-to-business management, channels of distribution, and go-to-market strategies. She is currently a co-editor at Marketing Letters. In 2016, she received a Lifetime Achievement Award from the American Marketing Association (AMA) Interorganizational Special Interest Group (IOSIG) for her long-term contributions and service to the academy and profession as well as her sustained record of research excellence and was named a fellow at the Institute for the Study of Business Markets (ISBM) at the Pennsylvania State University.

Participating in the following sessions

MON 15 OCT 2018

TUE 16 OCT 2018

WED 17 OCT 2018

11:30 a.m. to 12:20 p.m.

Location: Grand Ballroom

PANEL – Winning the Coming Channel War

meet some of this year's sponsors

Sponsorship opportunites are now available for The Sales Management Association's Sales Force
Productivity Conference - Click here for complete sponsor list

Drop Us A Line

Hotel Info

The Ritz-Carlton Atlanta
181 Peachtree Street NE
Atlanta, Georgia 30303 

Tel. +1 (404) 659-0400

Hotel Info

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Sponsors' Prospectus

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