Robert Kelly (Bob) founded the Sales Management Association in 2008. Bob was previously vice president of sales operations and strategy at Genuine Parts Company (NYSE: GPC) where he ledo sales management and developed sales effectiveness programs at GPC’s S.P. Richards division. Bob earned an MBA from Emory University’s Goizueta Business School, and a bachelor of arts in English literature from Washington and Lee University. He is an adjunct faculty member at Goizueta Business School, where he teaches a sales force effectiveness course to MBA students.