Bob Sanders

Bob Sanders is a partner at Axiom Sales Kinetics, a provider of sales force effectiveness solutions and services. Bob recently returned to Axiom after serving as chief operating officer at Reflect Systems, a digital signage software provider he joined in 2018 as executive vice president of sales. Under Bob’s leadership, Reflect System’s recurring revenue doubled and the firm was acquired. Bob is a frequent and highly rated presenter to Sales Management Association audiences. His areas of thought leadership include sales coaching effectiveness, management development, sales training, and sales process optimization.